B2C, Mobile/Web Design, 2025
I led the redesign of Crocs' social-to-shop integration to increase engagement from paid media, increasing add-to-cart rates by 800%. I conducted mixed methods user needs analysis, developed concepts, represented design to stakeholders, created a scalable template, and partnered with developers to implement the final product.
The team was a senior designer (me), a design manager, a project manager, an experience strategist, two creatives, and two developers.
Overview
Existing flow
Revised flow
800% increase in add-to-cart rate
50% increase in quality site visits
5% increase in click-through-rate (CTR)
Before and after
Process
Uncovering user needs
Research AI Agent, Olivia
Maximizing impact with minimal lift
Wireframe
Discovering the right interaction model
Engagement feature iterations
Engagement feature breakdown
Designing for scalability
Component breakdown
Responsive design