Information
Introducing Bank of America's new BofA Rewards program to customers for the first time — building trust and converting existing and new customers into enrollees.
Outcomes
Delivered launch-ready web experience for the May 2026 public announcement.
Designed and integrated a new immersive component into BofA's design system.
Collaborated with cross-functional partners including design, tech, and content strategy.
Presented designs at varying degrees of fidelity to key stakeholders.
Tasks
UX /UI Design
UX Research
User Testing
Component Design
Medium
Web Site
Timeline
2 Months
BofA-01
BofA-02
BofA-03
BofA-04
© Matias Maldonado 2026