Information
Publicis Groupe's generative AI platform lacked an intuitive agent creation flow, limiting core feature adoption for the world's largest advertising agency.
Outcomes
60% lift in task success rate two months post-launch.
Designed and delivered data-driven UI improvements for agent creation flow.
Applied a brand's style for new features.
Delivered designs through a short time limit and very limited resources.
Tasks
Product Design
UX Research
User Testing
Medium
App
Timeline
2 Weeks
Digitas AI-01
Digitas AI-02
Digitas AI-03
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