BofA Rewards
©2026
Web experience
San Francisco, CA
BofA-01
Challenge
Introduce Bank of America's new BofA Rewards™ program to customers for the first time — building trust, communicating value, and converting existing and new customers into enrollees.
Services
UX /UI design
UX research
User testing
Component design
Role
Led designer, owned UX end-to-end from research through handoff
Result
Delivered launch-ready experience for the May 2026 public announcement.
BofA-02
BofA-04
BofA-04
© Matias Maldonado 2026