Digitas AI
©2026
Product feature
San Francisco, CA
Digitas AI-01
Challenge
Publicis Groupe's generative AI platform lacked an intuitive agent creation flow, limiting core feature adoption for the world's largest advertising agency.
Services
Product design
UX research
User testing
Role
Sole product designer, owned UX end-to-end from research through handoff
Impact
60% increase in task success rate within two months of launch
Digitas AI-03
Digitas AI-03
© Matias Maldonado 2026